Indian Football News Update
AIFF and SIX5SIX unveil new Indian Football Jersey
Photo Credit: SIX5SIX Facebook
New Delhi: The All India Football Federation, along with the Delhi-based sportswear brand SIX5SIX, on Sunday (January 10, 2021), unveiled the new official Kit for the Indian Senior and Junior Men's and Women's Football Teams.
The new kit which has been dubbed as the “Panthera Tigris”, shall continue featuring the tiger stripes, carrying forward the identity of the national team’s ‘Blue Tigers’. The tiger stripes have been kept in their original form and are placed on the chest to symbolise pride, courage, and strength.
Moreover, the new team kit -- which includes the jersey, tracksuits, and T-shirts -- will pave the way for the national teams to establish a fresh and distinct identity in 2021. The products will be available for pre-order starting January 9th on the brand’s official website and will be available at sports goods retailers across India and globally by March 2021.
The Indian football fans will get a chance to see their two skippers - Indian Men's Football Team led by Sunil Chhetri along with the Indian Women's Football Team led by Ashalata Devi in the brand-new kits.
Kushal Das, General Secretary, All India Football Federation was upbeat about the unveiling and said: “It’s so symbolic that the launch of the new National Team kit happens in the new year. ‘Panthera Tigris’ epitomises the spirit and never say die attitude of the Indian National Teams at the senior level and age-groups – both women’s and men’s. We thank our kit sponsors Six5Six for all their support and look forward to a fruitful relationship.”
Ambar and Avni Aneja, the Co-Founders of SIX5SIX, stated "We are thrilled to write the next chapter in India’s football history with the unveiling of the 2021 kits. The idea with the new design direction was to showcase the evolution of Indian football while staying true to the identity of the blue tigers. A jersey is more than just a design printed on fabric - it represents a time, a place, and an emotion and we hope we’ve captured it. We look forward to this building an identity of Indian football beyond the field, moving towards a cultural phenomenon.”
Ashalata Devi, Indian Women’s Football Team Captain, shared her pride and excitement to don the new jersey. “It’s always exciting to wear a new playing kit and I must say that the new design of our jersey looks fantastic. All of us can’t wait to step on the field in this new avatar. Hopefully, the new playing kit will be a lucky charm for us.”
The All India Football Federation signed the capital-based sportswear brand SIX5SIX as the official kit sponsor of the Indian football team back in 2018. However, the association effectively began from the 2019 AFC Asian Cup.
Sevilla FC and FC Bengaluru United enter into a strategic partnership.
Photo Credit: FC Bengaluru United
Sevilla FC and FC Bengaluru United along with the Nimida Sports business group led by Gaurav Manchanda have entered into a partnership agreement as part of the Spanish side’s expansion plans to enter the Indian market.
One of the primary objectives of Sevilla FC was to enter and make their presence felt in the Indian market, in accordance with the club’s global expansion strategy which aims to cement its brand in what is one of the fastest-growing markets globally.
The Seville-based club is looking to add it’s footprint on the Indian market by exporting it’s largely proven and hugely successful expertise in football through technological innovation, Youth development & the implementation and execution of various projects in India.
A business model that is a testament to the European glory often associated with Sevilla which saw them win a total of 6 UEFA Europa League titles in recent years. A truly unique feat achieved through a business model that is for the world to admire.
Gaurav Manchanda, Founder & Director of Nimida Sports said: "We are delighted and proud to partner with Sevilla FC, a club with great tradition, history and performance. We are excited to build local football talent with Sevilla FC´s support and grow our club both in India and internationally".
Sevilla FC´s chairman, Jose Castro, was delighted with the partnership: "This partnership helps us place Sevilla FC within the Indian market, one that we had marked as a strategic goal within our international expansion plan. We partner up with a young club who have a really strong base for growth and an exciting future in an emerging footballing nation. We are delighted with the new partnership."